How does one combine the speed of rally sports with a personalised gaming experience and the opportunity to actively involve friends in the fun?
For Volkswagen, we developed a mobile game that, for the first time, allowed users to design their own unique racing routes with their own photographs. The specially designed for iOS and Android game interprets classic racing games in a totally new way, thereby becoming a casual game for all.
Unlike all previous car-racing games, players can create a racing adventure themselves. To enable this, we devised a track editor which allowed any photograph from the user’s tablet or smartphone to be transformed into an individual rally track. In this way, not only racing game fans enjoy the game. The fun of designing freely and creatively can become a challenge in itself, when users share their best tracks on Facebook with friends or other members of the rally community.