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Volkswagen Commercial Vehicles

Lead Digital Marketing Agency

Tailor-made communication and ultimatebest experience on all digital touchpoints

 

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As the lead agency in digital marketing, Aperto is responsible for communication for Volkswagen commercial vehicles on all digital platforms and channels as well as the development of new digital services. From the central website to product & activation campaigns, from social media to digital event communication and content marketing. The goal: activation, commitment and the perfect digital customer experience for commercial vehicle professionals in all professions and industries. The success: In 2016/2017, Volkswagen Commercial Vehicles once again significantly increases sales figures and turnover despite a critical market environment.

http://www.volkswagen-commercial-vehicles.com/en.html

Tasks

  • User Experience
  • Copy
  • Social Media
  • Cross Device
  • Content Production
  • Brand Transformation
  • User Experience Design
  • Messen/Events
  • Responsive Design
  • Design (Corporate)
  • Concept

Technical Platforms

  • Adobe Experience Manager
the website on different tablets

Always one step ahead – content migration at an international standard.

As the digital lead agency, Aperto develops a modular system as the basis for international standards in the entire Volkswagen commercial vehicle world. To handle the parallel existence of different versions of multilingual microsites and landing pages, Aperto has developed its own CMS plugin.

Van Journal Blog screenshots

Van Journal – Volkswagen's new customer magazine

Life writes emotional stories – also about cars: In Volkswagen Van Journal, Aperto opens up the world of commercial vehicles and provides insights behind the scenes. The theme worlds vary. From event documentaries and new model presentations to driver stories, the everyday life of Volkswagen commercial vehicles remains exciting. Aperto thus creates content marketing with real added value.

From vision to goal

Aperto develops the right customer experience on all digital channels, successfully driving the vision of Volkswagen Commercial Vehicles: to be the world's best provider of transport solutions.

two orange cars with road workers

What can we do for you?

WE LOOK FORWARD TO HEARING FROM YOU.

We are driven by projects that both inspire and challenge us. So if you’re looking for an agency to collaborate and grow with, you’ve found the right partner. Focusing on three primary areas – strategy, creation and technology – to deliver a holistic solution, we provide the Right-Service For The Digital Age.

Contact

Aperto GmbH - An IBM Company
Fabian Link
Aperto GmbH
Chausseestraße 5
10115 Berlin
Deutschland
+49 30 283921-0
fabian.link@aperto.com