Aperto designs the WWF website as the central information channel that depicts all the work done by the organization and thus plays a key role in fundraising. The main aims here are to create a high level of awareness for pressing concerns, generate a willingness to donate, reach users in everyday situations, and promote dialog.Read more
Here Aperto focuses on the targeted dramaturgy of the website – from the first click right up to donations. Modules for various campaigns on the entry page highlight the most urgent issues. The restructured and redesigned menus provide users with more intuitive access to the 2,000+ pages of articles. All the processes are tailored to users' needs and equally designed for mobile devices. This, together with the usability analyses carried out beforehand, ensure many people are motivated to donate and can do so spontaneously even when on the move.
In addition, Aperto develops dedicated website tools for the WWF's special campaigns. These are integrated in the platform and lend the new pages a reporting style, which more closely involves users by way of large-format images, seamlessly integrated videos and other optical novelties. The WWF editorial team can thus readily follow campaigns on the Net and share these via social media, such as the Bonobo campaign www.wwf.de/bonobos-retten. Mood videos and photos provide a direct insight into the habitat and fate of this endangered species.